Whether you like it or not, people are talking online about your company as you read this…engage in the conversation or you might risk losing your customers to your competition!
Using social media is a great way to promote your website, boost your business and to keep new and existing customers chatting about your services – and the best thing about it is it doesn’t have to cost you a single dollar!
The secret to social media success is feeding your target audience with valuable and interesting content, just enough to keep them interested and wanting more.
It’s about striking a balance between engagement and promotion.
If you are a hopeless self-promoter, using social media as a free advertising tool your online community will have very little time for you.
If you are an open book and share every little detail with your target audience, you’ll be thrown in the “needy and boring” box real quick.
First, it is important to understand the difference between promotion and engagement otherwise you’re in for a rough ride. Promotion is “selling” your target audience how good your offering is. Of course, promotion is a vital part of your social media strategy. But…
engagement is key!
Engagement is about building meaningful relationships with your audience. It’s about building trust and an authentic exchange of knowledge. You want to build a great customer experience by helping them through particular decisions in genuine ways.
Consistently engage with your audience, sharing insights and knowledge, creating value every time you connect. If you do this right (remember, not too much, not too little, so your customer wants more) you will establish credibility and trust and your audience will naturally want to tell everyone about you!
Social Media isn’t rocket science. However, it needs to be done right. Pick your platforms wisely, be consistent and concise. Be personal and different. Engage before you promote. And…have fun with it!
Need a social media strategy? Contact Birdie Business today.