Be Social!
June 15, 2017

Be Social! Whether you like it or not, people are talking online about your company as you read this…engage in the conversation or you might risk losing your customers to your competition! Using social media is a great way to […]

Ahhh…research!
March 3, 2016

The word research sounds scary. It sounds boring and time-consuming. The truth is, it can be all of these things and much more – it’s scary, boring, slow, confronting, frustrating and confusing. Good news is it doesn’t have to be […]

Hello there, my favourite customer
February 1, 2016

As a small business owner, you’ve probably heard it a thousand times and counting, but nurturing relationships with your customers is a critical part of developing a successful business. In a time, where human interaction isn’t what it used to […]

to market, to market, to buy a….
November 1, 2015

The first time I took my 5 year old daughter Lily, to the local farmers markets I had to drag her kicking and screaming… On the way to preschool one Wednesday morning I detoured to pick up some fresh fruit […]

Branding
Do brands suffer personality disorders?
October 1, 2015

When you mention any iconic brand, instantly people think of certain personality traits that personify that brand. Take for example Louis Vuitton – this conjures up images of being stylish, sophisticated, upper class… Compare that to the Australian iconic brand […]

Food
Innovation and the Northern Rivers Farmer
September 1, 2015

I recently had the opportunity to speak at Southern Cross University’s 20th Anniversary as an academic in the Southern Cross Business and Tourism School. It was an honour to be asked to speak and I was excited to have the […]