March 3, 2016

The word research sounds scary. It sounds boring and time-consuming. The truth is, it can be all of these things and much more – it’s scary, boring, slow, confronting, frustrating and confusing. Good news is it doesn’t have to be […]

Do brands suffer personality disorders?
October 1, 2015

When you mention any iconic brand, instantly people think of certain personality traits that personify that brand. Take for example Louis Vuitton – this conjures up images of being stylish, sophisticated, upper class… Compare that to the Australian iconic brand […]