Ahhh…research!
March 3, 2016

The word research sounds scary. It sounds boring and time-consuming. The truth is, it can be all of these things and much more – it’s scary, boring, slow, confronting, frustrating and confusing. Good news is it doesn’t have to be […]

Branding
Do brands suffer personality disorders?
October 1, 2015

When you mention any iconic brand, instantly people think of certain personality traits that personify that brand. Take for example Louis Vuitton – this conjures up images of being stylish, sophisticated, upper class… Compare that to the Australian iconic brand […]